DotLabel - Digital User Experience Agency FAQs

We appreciate that choosing the right user experience and digital agency is a really important decision for you. To help we have compiled answers to a list of questions we are often asked. 

If you would like to know more or have other questions, please give us a call on 01256 329972 or email us: 


Q: How much does it cost for a new website?

A: This is one of the most common questions asked, but the most difficult one to answer. The cost of a website completely depends on what you want. Some sites can cost £10,000 and some can cost over £100,000. If you have a budget in mind, our approach is to understand your objectives and challenges, then we will make recommendations we believe will best achieve your goals and provide value.


Q: I want to improve just one part of my site/web application. Can you help?

A: Yes. We have experience at reviewing specific parts of user journeys such as improving complex processes such as online booking and lengthy registration forms to improve conversion - we helped the blood cancer charity Anthony Nolan successfully redesign their donor registration form to improve the quantity and quality of applicants. We have also worked with clients to redesign the user interface of their web application to increase engagement and accuracy of data input.


Q: Do you just design and develop websites?
A: No, we can create any type of digital product. We can design and develop mobile apps, progressive web apps, bespoke web applications such as online portals and intranets. We also provide digital campaign support for clients including digital design assets such as email templates and banners. If you have a unique digital project in mind, please contact us to find out how we could help.


Q: Are you a full service digital marketing agency?
A: No, we don’t currently offer social media, email marketing, PPC, SEO or content marketing support in-house, instead we work with carefully selected specialist partners to offer these services. Our expertise is focused on providing exceptional UX, digital design and web development.


Q: Do you offers certain services as stand-alone?
A: Yes, we are flexible and can adapt our services to meet your needs. Maybe you want user experience research and insights as the foundations of your new site to be implemented by your incumbent agency, perhaps you need some new user interface designs which follow UX best practice or want us to work with your creative agency to apply their designs to a new bespoke system we build for you.


Q: Do you work with other agencies?
A: We have many years of experience of collaborating with specialist agencies around the globe including Ogilvy, Splendid Communications, 8 Million Stories, Momentum,, Erudite (previously The Media Flow), Quaker City Mercantile (QCM) and The Constant Media.


Q: Are you good at what you do?
A: Our clients seem to think so. We are delighted to have a number of long-standing partnerships with big and smaller brands alike. We have been working with global translation company SDL, software company SSP Worldwide and renowned global ad agency Ogilvy for a number of years. William Grant and Sons (which includes the Hendrick’s Gin, Monkey Shoulder and The Balvenie whisky brands) has been a client for the last six years.

We have also won and been shortlisted for a variety of industry awards, which is a testament to the team's expertise and hard work.


Q: Do you work with in-house teams?
A: Yes, our collaborative approach means that we are happy to pass on our completed work along with the relevant documentation to your in-house teams for the next stage of the project. Whether it’s the research and insights findings report, wireframes or completed design files. We are happy to participate in a handover briefing if needed.


Q: Do you outsource development overseas?
A: No, we never outsource work overseas. On occasion we may work with experienced UK-based partners with whom we have existing relationships if a specific project requires the additional specialist support.


Q: What project management methodology do you use?
A: We prefer to work with an agile approach as this allows us to be more flexible and responsive, allowing us to easily adapt as projects evolve. However, we do appreciate that some clients want tighter constraints on their project and prefer a ‘Waterfall’ approach, whereby the project is planned in more detail from the outset. We are happy to tailor our approach to your needs and can discuss examples of how we have blended different approaches in projects.


Q: Do I need to invest in User Experience for my web project?
A: As strong advocates of UX, we would obviously say ‘yes’. Some agencies simply create a nice visual design which then forms the basis of the entire website or app. We believe that by really understanding the people that are using your product, their goals and expectations, you can create an experience that your users will enjoy. This is key to increasing engagement, conversion and loyalty.

Investment into UX should be considered on a scale, rather than an all or nothing approach. Smaller budgets might be restricted to an expert review and implementing best practice, as budgets increase more investment can be made. There is real value to be gained from stakeholder, user and competitor research that is then analysed to produce personas, goals and task mapping, scenario development and user journeys.

The businesses that financially benefit the most from UX investment and see a directly attributable return are those sites that have specific conversion requirements. An online conversion may take different forms depending on the company objectives, i.e. from increasing sales leads, bookings, purchases or data capture to reducing inbound calls to customer service.

Investing in user experience research and design for a web application can help to drive usage. People will avoid software that is not user-friendly. UX research can identify the typical journeys and frustrations the user has, the interface can then be redesigned to make using the software a more pleasurable experience, increasing adoption, engagement and retention. We have also found that a better-designed user interface can also increase the accuracy of data input.


Q: Should I take a ‘Growth Driven Design’ (GDD) approach to my digital project?

A: GDD is an approach where a minimum viable product (MVP) site is launched usually within six weeks. The idea is then to invest in additional on-going research and analytics post launch to shape the site, prioritising the areas that will have the biggest impact.

The benefits of GDD include the initial investment being smaller to create a ‘Launchpad’ site and the on-going costs for continuous improvement are then spread across the months following launch as opposed to investing a large sum at the outset and it taking much more time to launch.

If you’re happy to launch with a limited site, you’re short on time and don’t want to invest your entire budget upfront, then GDD could be the right approach for you. Contact us to chat about whether GDD would work for your project.


Q: Is DotLabel the right digital agency to help business?
A: We believe we have a great team of people working for DotLabel. We are not specialists in any particular vertical, instead we enjoy bringing our expertise to a variety of industries. We have over 10 years experience of working with both smaller and bigger brands, and enjoy working with clients who see the value and impact that a user-centric approach can bring to their business.

We are a small, agile team who pride ourselves on being flexible and responsive. We are passionate about what we do, and enjoy understanding the challenges of our clients and generating innovative solutions that make an impact.

We are a proactive agency that will ask questions. It is important to us that we create the very best solutions for our clients and sometimes that means questioning rationale and challenging the status quo. If a suggestion doesn’t follow best practice or if there’s a better way, we will let you know. Our team of experts are here to support you, and experience has taught us that this approach is what achieves the best results for our clients.

If this sounds like what you are looking for, please give us a call, we’d love to chat with you.


Q: If I appoint DotLabel as my UX and digital agency, what can I expect?
A: You can expect a friendly team of digital professionals who are full of ideas and committed to ensuring your digital project is a success. Transparency is important to us and we will keep you regularly updated on the progress of your project, whether that’s an email, phone call, formal meeting or a catch up over lunch – just let us know what you prefer!


Q: What is the process once I have appointed DotLabel?

A: We kick-off all projects with a Discovery Workshop where we bring together all of the key project stakeholders. The workshop is vital information-sharing exercise that helps us to fully understand your company’s current situation, challenges and ambitions.

Our aim is to develop a good understanding of the business initiatives, objectives and performance measures. This gives us context for the project, and allows us to identify and prioritise opportunities for increasing revenue, decreasing costs and potential time-savings.

As well as discussing the digital experience, we will also identify the different user types. We will explore perceived end user needs, views, expectations and frustrations, this initial session will help us to define any knowledge gaps which will then feed into any recommended research. In our experience, by documenting clear objectives at the start of a project, it ensures everyone is clear on the goals, helping it to run on time and to budget.


Q: What clients do you work with?
A: Our clients include Airbus, William Grant and Sons brands including Hendricks Gin and The Balvenie whisky, Anthony Nolan Blood Cancer Charity, SSP Worldwide - insurance software provider, Licence Bureau, MDL Marinas and translation company SDL. Take a look at Our Work to see some of our case studies.

As you can tell, there isn’t a particular industry or client size that we restrict ourselves to; in fact we love the variety. We just like to work on projects that have exciting aspirations or those that need to overcome real challenges. We love working on projects where we believe our skills and expertise can make a real difference and those where we can help the client to achieve their goals.


Q:What budget sizes do you work with?
A: Our usual projects range from £35k to £100k, with additional on-going support, although we do work on projects with smaller and larger budgets. Some of our clients’ projects are focused on us providing a single service such as UX research and analysis; some are a full end-to-end project from initial research through to full web development.


To discuss your project goals and needs, please contact us on 01256 329972 or email 


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