We were up against some tough competition, but we are delighted to announce that the DotLabel team’s hard work paid off, and we won the Best User Experience award.

Not only that, we were was also finalists in the Best Consumer Site category for our work with The Balvenie, a leading whisky brand that is part of the William Grant and Son’s group. 

Winning pic2

The Wirehive 100 awards recognises entrants as leaders in their industry and also identifies the top digital agencies in the South, acknowledging them for their hard work, creativity and innovation. We are also thrilled to be listed within the Top 40 agencies in the South.

This award adds to the run of recognition for our agency, earlier in the year we won two awards at the Digital Experience Awards 2018 and were voted in the Top UX Agencies and Top Digital Design Agencies in the UK 2018 by Clutch.

The winning award was presented for our user experience research & design work with blood cancer charity Anthony Nolan.

The charity, which matches three people a day with a lifesaving donor, needed a user-centric digital solution to replace their outdated online donor registration form. DotLabel created a user friendly registration process to increase the number of quality donors, improve online journeys for non-eligible donors and provide valuable audience insights.

AN work

Matt Oxley, co-founder and Director of DotLabel says

“We were up against some of the best agencies in the South, so it’s a great honour to be recognised by Wirehive 100. We worked closely with Anthony Nolan to deliver a digital solution that we are delighted to see is making a difference to the charity’s life-changing work. Our user experience driven approach provided actionable insights to ensure the end result was a success.”

Since it launched, the project has seen a 16% increase in applications from ‘quality’ donors and a 30% rise in engagement of non-eligible donors. There has also been a reduction in drop-out rates and reduced costs with fewer undelivered swab kits. Anthony Nolan have gained deeper valuable knowledge about their audience groups and are using this insight to inform other online and offline marketing projects.

Alex Cupit of Anthony Nolan commented on the win,

“At Anthony Nolan we’re very pleased that all of the hard work on this project has been recognised in the sector.”

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