DotLabel have won two awards at the UK Digital experience Awards 2018 (UKDX Awards) for our user experience research and design work with blood cancer charity Anthony Nolan.

The charity, which matches three people a day with a lifesaving donor, needed a user-centric digital product to replace their outdated online donor registration form. DotLabel created a user friendly registration process to increase the number of quality donors, improve online journeys for non-eligible donors and provide valuable audience insights.

In recognition of our ability to revamp online audience engagement process and deliver the charity’s organisational goals, we have won Silver in the ‘Not for Profit/Charity’ category and Bronze in ‘Best Online User Experience B2C – Best Digital Customer Journey’ category. Being shortlisted at the DXAs identifies entrants as leaders in their industry.

Matt Oxley, co-founder and Director of DotLabel says

“We were up against some of the best companies in the UK, so it’s a great honour to have won these awards. We worked closely with Anthony Nolan to deliver a digital solution that we are delighted to see is making a difference to the charity’s life-changing work.  Our user experience driven approach provided actionable insights to ensure the end result was a success.” 

Since it launched, the project has seen a 16% increase in applications from ‘quality’ donors and a 30% rise in engagement of non-eligible donors. There has also been a reduction in drop-out rates and reduced costs with fewer undelivered swab kits. Anthony Nolan have gained deeper valuable knowledge about their audience groups and are using this insight to inform other online and offline marketing projects.

Alex Cupit of Anthony Nolan commented on the win,

“At Anthony Nolan we’re very pleased that all of the hard work on this project has been recognised in the sector.”


Winners Pic

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