Analytics is one of the most complicated aspects of marketing, and email marketing is no exception. Read more about '10 Email Metrics Every Marketer Needs To Track'...
The importance of brand building is now widely recognised. If you take the time to build a recognisable and well-loved brand, it will be one of the most valuable assets... Read more about 'Brand building process: A step by step guide'...
Effective brand marketing has an array of benefits. However, it's vital to ensure that you are accurately using brand measurement techniques to determine whether your marketing strategies are delivering meaningful results. Read more about 'How to Effectively Measure the Impact of Brand Marketing '...
We were up against some tough competition, but we are delighted to announce that the DotLabel team’s hard work paid off, and we won the Best User Experience award. Read more about 'We won the Wirehive 100 Best User Experience Award!'...
Imagine a place where employees can share ideas instantly, check real time project status, co-ordinate responsibilities, connect with their colleagues and support social learning. Read more about 'Your company needs a Social Intranet and here’s why'...
If you’re a marketer or project manager responsible for delivering awesome digital products, you’ll ‘get’ the importance of user experience. Read more about '8 UX pitfalls to avoid on your digital project'...
DotLabel have won two awards at the UK Digital experience Awards 2018 (UKDX Awards) for our user experience research and design work with blood cancer charity Anthony Nolan. Read more about 'Double win for DotLabel at UK Digital Experience Awards 2018'...
As the ‘Internet of Things’ continues to become more commonplace in our day-to-day lives and interactive products become more prolific, consumers will expect each and every item around them to... Read more about 'Get interactive with your customers using Smart Packaging'...
With Google’s implementation of the Mobile First index, whereby a brand’s mobile website is to be the default listing in the Google search results, it is clear that designing a... Read more about 'What is a Progressive Web App and why does my business need one?'...
Marketing without considering user experience (UX) is a bit like trying to hit a dartboard in the dark. Read more about 'Why it’s so important for Marketers to understand UX'...