Alaina Roberts

Posts by Alaina Roberts for Blog:

New UX project win - MDL Marinas

DotLabel are delighted to announce we have been commissioned for an exciting user research project with MDL Marinas. Read more about 'New UX project win - MDL Marinas'...

Anticipatory Design

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Imagine a world where your fridge was always stocked and there was no need to think about grocery shopping, simply ‘liking’ an online recipe would get the ingredients delivered direct... Read more about 'Anticipatory Design '...

5 ways to get people using your website or online portal more often.

5 ways to get people using your website or online portal more often. Read more about '5 ways to get people using your website or online portal more often.'...

5 reasons you need to invest in UX

5 reasons why you need to invest in User Experience for your website, app or online portal Read more about '5 reasons you need to invest in UX '...

5 brands achieving seamless omni-channel marketing

Seamless omni-channel marketing is wholly reliant on delivering a seamless experience to customers both on and offline. In fact, many user journeys begin online even if the resulting purchase happens offline. Read more about '5 brands achieving seamless omni-channel marketing '...

Beyond Google Analytics

As a Marketer you know the value of Google Analytics. An amazing tool that gives you all the key metrics you need to know in order to understand if your... Read more about 'Beyond Google Analytics'...

#DigitalDingbats

To celebrate the countdown to Christmas and just for a bit of fun, we have created some dingbats. Read more about '#DigitalDingbats'...

How User Personas can transform your digital marketing

Understanding the elements of UX - User Personas Read more about 'How User Personas can transform your digital marketing'...

Why marketers must focus on user experience.

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). Read more about 'Why marketers must focus on user experience. '...

Implementing a better user experience and gaining industry recognition.

By using User Experience (UX) techniques, we transformed an old, incapable Wordpress-based website into a new user-centric and fully functional digital experience. The results revolutionised Chester Student Lets and have been recognised by the prestigious Wirehive 100 awards by being shortlisted for Best Consumer Site 2016.

Read more about 'Implementing a better user experience and gaining industry recognition. '...

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