Mike Craddock

Posts by Mike Craddock for Blog - UX, UI & Digital Tips & Advice:

7 steps to improve online user journeys

A user journey is the ‘path’ or ‘route’ a user takes to reach a goal. This path will be made up of different tasks that can happen both online and offline. Read more about '7 steps to improve online user journeys'...

How do I measure User Experience (UX)?

Using Google's HEART framework to measure User Experience. Read more about 'How do I measure User Experience (UX)?'...

What is a UX audit and how can it improve my online conversion?

User Experience (UX) is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is... Read more about 'What is a UX audit and how can it improve my online conversion? '...

6 tips for successful user workshops

You know that user insight  is important for the success of your digital project. You have victoriously persuaded senior management or the Board that investing in user workshops is an... Read more about '6 tips for successful user workshops '...

How do CRO and UX fit together?

Conversion Rate Optimisation (CRO) and User Experience (UX) are commonly used terms within the digital marketing industry, and with the launch of Google Optimize, many businesses view CRO as a... Read more about 'How do CRO and UX fit together?'...

What is the difference between User Experience (UX) and User Interface (UI) design?

  Read more about 'What is the difference between User Experience (UX) and User Interface (UI) design? '...

Keeping users in focus (Part 2)

In part 1 of this two part series examining personas, I explained what personas are, why they are used and how they work. In this concluding article we delve into how personas are constructed.

Read more about 'Keeping users in focus (Part 2)'...

Keeping users in focus

Following my last article on the effectiveness of data dashboards to convey complex data on the web, this month I look at the ‘Persona’, a useful behind-the-scenes deliverable which works... Read more about 'Keeping users in focus'...

DotLabel shortlisted for the UXUK Awards

More fantastic news! Licence Bureau Compliance portal that was designed and developed by the team has made the shortlist for British User Experience (UKUX) Award 2015 which celebrates Excellence in... Read more about 'DotLabel shortlisted for the UXUK Awards'...

Fight or Flight? – Effective data dashboards

Having just started yet another project that requires a data dashboard at its core, set me wondering why these graphical data representations are so popular and appealing to users. Read more about 'Fight or Flight? – Effective data dashboards'...

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