What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the practice of enhancing your web pages so your site appears higher in search engine rankings for the keywords you want to be known for. This helps make your website more visible to potential customers and increases your traffic.

Why is it needed?

If your customers can’t find you online, how can you expect them to buy from you? An effective SEO strategy puts the needs of your potential customers first. If you give them exactly what they are looking for, in a way that is easy to access, they are more likely to become loyal customers.

Websites with a successful SEO strategy make it easy for visitors to find the information they are looking for, with the added benefit of making it easy for search engines to find, index and rank that site.

Why it’s so important to be found by Google

The majority of web traffic originates from search engines, making organic search a vital part of any successful inbound marketing campaign. SEO is a long term strategy and is ‘free’ as opposed to paid for ads. Google is the most frequently used search engine in the world and millions of people use it to make purchasing decisions both at work and in the home. The search engines reward relevant content and good UX, so being discovered and included in the search results by Google is a subtle way of reassuring potential customers that they will be able to find what they are searching for on your site.

Top 3 benefits of being on page 1

  1. Your potential customers have a short attention span. 91% of searchers never go beyond the first page of results because they simply don’t have time to be trawling through endless pages to find the answers they need. By being on the first page of Google, you have a better chance of catching their eye.
  2. Search engines base their results on relevance. This is determined by the quality of the content on each web page, the keywords used and the quality of any backlinks it has earned, along with the quality of certain technical website features. So, if Google thinks your page is most likely to answer the search query, you have a higher chance of converting searchers into paying customers.
  3. Appearing ahead of the competition in search engine rankings helps increase your market share and brand awareness. Research has shown that users believe that the higher a website ranks in search results, the more reliable the business is.

Where can you get help with your SEO?

If you're looking for an agency packed with creative digital marketing experts ready to guide you to SEO success, then look no further. We know how to craft a results-driven SEO campaign that gets you in front of your customers and improves your search engine rankings. So let’s talk about how we can improve your SEO strategy today. For a head start, get a free mini SEO audit from our expert marketers here.

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