The Challenge

Licence Bureau provides a corporate driving license checking facility for businesses to check that all company drivers are legal. Their products serve a wide variety of clients including 23% of the FTSE 100. The old portal interface was difficult to use and whilst functional was time consuming and frustrating.

Licence Bureau approached us to develop a new user interface for the compliance portal. We worked closely with the client stakeholders to understand their business, the challenges they faced, their vision for the portal and the services they wanted to provide their customers.

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What We Did

Following numerous workshops, customer interviews and strategic planning sessions we produced a number of lo-fidelity wireframes and an interactive prototype that allowed us to work very closely with Licence Bureau to constantly check key user workflows within the application interface.

  • Malcolm Maycock (CEO of Licence Bureau) identified these successes as being down to their market leading proposition and their ongoing partnership with DotLabel.
  • Won the 2015 Fleet World Honours award for Innovation in Risk Management
  • Won the 2015 British Interactive & Media Award for best B2B & Professional Service category
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The Outcome

The result the new portal has had on the Licence Bureau has been fantastic.

New service offering, high level of customer retention and increase in new business has resulted in huge growth for Licence Bureau in such a short time. Competition within the market has now increased dramatically, and the new application has given Licence Bureau a unique selling point, positioning them as the 2nd biggest fleet and driver management tool in the country. As a business Licence Bureau has seen a dramatic 20% growth in the business since the launch of the portal and a 25% growth in the number of customers.